Shares in Mirriad Advertising PLC (AIM:MIRI, OTCQX:MMDDF)'s Stephan Beringer, CEO, joins Proactive London after their share price jumped more than 10% in opening deals after announcing a surge in US revenues and a first major partnership in Canada.
US campaign revenues jumped more than 800% during the 2021 holiday season compared to the year before, thanks to content on the Hallmark and Lifetime channels and the Super Bowl.
And the new Canadian Partnership and Super Bowl, while in-content campaigns on Hallmark and Lifetime channels grew revenues from finance, cosmetics and food companies.