Bango PLC (AIM:BGO), the global platform for data-driven commerce, said multi-play communications company Entel has launched a new Apple Music bundled offer through the Bango Platform.
The offer will initially be available in Chile.
Bango noted this launch of Apple Music is the fourth major content service launched by Entel using the Bango Platform, following Amazon Prime, Google and Netflix.
The launch of this Apple Music offer expands an existing relationship between Entel and Bango, which provides the platform used by a growing number of telecommunications companies to scale up their third-party bundling and offers business.
"Chile is a very sophisticated consumer market, and Entel is a highly innovative communications provider", said Samuel Roser, the vice president responsible for the Americas at Bango.
"Global brands such as Apple are popular in this market, alongside regional providers of sports and entertainment content. This announcement shows how telcos can deepen their customer relationships by adopting the right technology that gives them the agility and creativity needed to offer a wide variety of streaming services," he added.
Matías del Campo, Tribe Leader Business Development in Entel, said the Bango Platform model fits Entel’s services strategy well.
“Our aim is to provide our customers with a broad range of media and entertainment services. By deploying these through Bango, Entel can launch and grow customer promotions and bundles to reward our existing customers and attract new subscribers to our network," he said.