Potent Ventures Inc said it has appointed Bruce Gillies, a former Pepsi executive, to its Advisory Board as it prepares to launch The Gummy Project and its purpose-driven Keystone Species product marketing strategy for its initial gummy product line.
"We're thrilled to welcome Bruce to the team, his expertise will be highly valuable as we streamline our roadmap to launch our initial product line," Charlie Lamb, the company's CEO said in a statement.
"Our low sugar gummy products represent a high growth sector with an entirely innovative differentiation and consumer engagement strategy. Bruce's proven ability to develop winning strategies and plans, which have delivered a competitive advantage to some of the world's most iconic brands, will accelerate our timelines and ensure we are operating at the highest standards and best practices for long-term success," he added.
READ: Potent Ventures appoints brand development veteran Anthony Gindin as its chief marketing officer ahead of Gummy Project launch
Bruce Gillies, experience and expertise highlights include:
- PepsiCo (NASDAQ:PEP) Beverages - Sr. Marketing Manager, Field Marketing Canada 2011 - 2018
- PepsiCo Beverages - Sr. Marketing Manager, Tropicana Gatorade, Canada 2010 - 2011
- Pepsi Bottling Group - Director Customer Marketing & Execution, Canada 2008 - 2010
- Pepsi Bottling Group - Director of Retail Sales, BC 2005 - 2008
- Pepsi Bottling Group - Director of Sales (Retail & Food Service), BC 2002 - 2005
- Pepsi Bottling Group - Director of Retail Sales, BC 2001 - 2002
"I'm excited to join the team to support breakthrough brand development and delighting consumer engagement," said Gillies. "I look forward to helping management implement best practices with the goal to establish a leading business and sales culture anchored by innovative commercialization, operational excellence, and a spirit of market leadership to unleash sustainable growth."
Potent Ventures plans to focus on the formulation and distribution of low sugar plant-based gummy products with additional product launches expected to incorporate vitamins, adaptogens, other nutraceutical ingredients, and wellness products.
Contact the author at jon.hopkins@proactiveinvestors.com