ImagineAR Inc. (CSE:IP, OTCQB:IPNFF) has announced that it is launching a custom immersive metaverse white-label mobile app for Automotive Industries in early March 2022.
The Vancouver-based augmented reality firm said it has executed a three-year revenue-sharing contract for the custom global mobile app with Automotive Industries, whose print and online readership include the “Who's Who” of automotive decision-making, including major carmakers, system suppliers, 1st tier and major 2nd tier award-winning supplier companies.
"This is our first global publishing partnership and solely focused on the business-to-business marketplace,” ImagineAR president and CEO Alen Paul Silverrstieen said in a statement. “This new custom mobile app leverages our new AR cloud 2.0 architecture and supports integrated GDPR (General Data Protection Regulation) compliance.”
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ImagineAR noted that Automotive Industries is devoted to providing global coverage on all aspects of the automobile marketplace, with an emphasis on the people, products and processes that shape the industry. The title provides manufacturers and suppliers with in-depth news, information, insight and analysis on the global events that affect the auto industry.
Additionally, it said Automotive Industries is the world's oldest continually published trade publication covering the “automaking” business. It was founded in November 1895 as "The Horseless Age," the first magazine created to cover the world's transition from horse-drawn conveyances to those powered by the new internal combustion engine.
The magazine changed its name to "The Automobile" in July 1909, an era when gasoline, steam and electricity all vied for preeminence in motive power. Its present name was established in November 1917 but was briefly amended to "Automotive and Aviation Industries" during the World War II years, as the magazine expanded its coverage of technologies and production methods to include the aircraft industry, in which many automakers participated.
Automotive Industries publisher, John Larkin, noted that the automotive industry is often considered to be one of the most global of all industries with more than one billion cars already on the planet.
“The carmakers are first to adopt new technology to benefit their consumers, their communication strategy and their marketing partnerships,” Larkin said. “We believe the metaverse and mobile app AR from Alen Paul Silverrstieen's team at ImagineAR are bringing the automotive industry and the world consumers of automobiles, one of the best media communication assets since the introduction of the mobile phone,”
ImagineAR.com enables businesses of any size to create and implement their own AR campaigns with no programming or technology experience.
Contact the author at stephen.gunnion@proactiveinvestors.com