Bidstack Group PLC (AIM:BIDS, OTC:FTBGF), the native in-game advertising group, announced a new and exclusive partnership with Pakistan-based mobile game developer Game Tap Studios.
The partnership will see Bidstack serve seamless in-game advertisements into gameplay while offering brands an additional touchpoint with in-menu adverts that are designed to fit in naturally with the user experience.
The Game Tap offerings to get the Bidstack treatment are Flying Car Real Driving, High Ground Sports Bike Sim 3D and Magic Tiles Hop Ball 3D.
Integrating Bidstack's technology will help Game Tap Studios to open up a new, sustainable way of generating money from its games in a way that is not intrusive or distracting to the gamers. The in-game and in-menu adverts will create brand awareness in gameplay and a performance option for advertisers through the game's menus and loading screens. Both formats will blend in seamlessly and offer highly viewable and interactive touchpoints for advertisers that are looking to connect with the growing and elusive gaming audience, Bidstack said.
Hamza Khalid, a co-founder of Game Tap Studios, said Bidstack was an ideal partner for Game Tap.
“They provide the ease of onboarding, integration and monetisation of our games with great brands,” Khalid said.
Antoine Jullemier, Bidstack's head of supply, said Game Tap produces excellent games.
“Adding another three high-quality titles to our growing portfolio of games is great news for our advertising partners and another endorsement of the quality of our technology,” Jullemier said.