Footfall across Britain fell by 32% last Friday compared to the previous Friday, largely thanks to Storm Eunice forcing shoppers to stay at home, according to research.
Winds of 122 miles per hour hit most of Northern Europe, and even blew the roof of the O2.
Springboard, the research company that collected the data, said that footfall for the entire week was down 3.8% in the United Kingdom, although it was up 5.5% until the storm appeared on Friday.
Director of Springboard Diane Wehrle said the storm negated the positive impact that was brought on at the start of the week by the February half-term school break.
High street retailers such as JD and Superdry were 2.26% to 161p and 1.44% to 191p, while pub chain was down slightly by 0.89% to 868p in afternoon trading.