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The Markets
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Medical technology & services

DeepVerge confident its Skin Trust Club is set for a strong year

Beauty and skincare social media influencers have begun promotions, generating thousands of new orders in the last two weeks, DeepVerge said

DeepVerge PLC has released some statistics that show its Skin Trust Club continues to grow rapidly.

Leading skincare manufacturers enlisted on the Skin Trust App marketplace to sell their skincare product catalogues since mid-January include TULA Skincare, Aurelia London, Gallinée Microbiome Skincare, Plantkos, ESSE, High Beauty, Nunaïa, BE+Radiance, Better For You Wellness and DERMALA.

In addition, over the last four months, 23 Labskin clients have contracted to have their products tested, many of which are expected to be added to the Skin Trust Club App marketplace, DeepVerge said.

Since the marketplace service opened in January, 82% of club members (around 1,500) who received Home Test Kit results have subsequently purchased recommended skincare products for their skin via the Skin Trust Club App.

Club members are now purchasing follow-on Home Test Kit Plans at £170 for two tests.

"Since mid-January, Skin Trust Club members have begun to utilise skincare products recommended for their personalised daily skincare routines by our home testing kits, purchased through the Skin Trust Club marketplace service,” said Gerard Brandon, the CEO of DeepVerge.

“This new in-app and web-based sales channel promotes skincare manufacturers, Labskin partners and consumer test clients, generating wholesale revenue for Labskin on products sold through this marketplace platform. With the rapid growth across this entirely new skin and healthcare sales platform, social media influencers facilitating momentum and leading skincare manufacturers joining the marketplace service, Skin Trust Club is now firmly established and looks set for a strong year ahead," he added.

Shares in DeepVerge were up 1.2% in early deals.

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