Since the appointment of Anna Chokina as Chief Executive on 6 December 2021, Cellular Goods has conducted a comprehensive review of its strategy and go-to-market plans.
With more than 20 years’ leadership experience in the global consumer goods sector, Chokina talks through the main points as the firm continues to have a significant market opportunity to establish a differentiated and premium British wellness brand focused on lab-based cannabinoids with scientifically proven efficacy, legally compliant provenance and environmentally sustainable ingredients.
Cellular Goods’ skincare products will go on sale for the first time on Amazon Marketplace as part of a pilot programme that enables selected cannabinoid products to be purchased through the platform in the UK. The Company is also in talks with Amazon to expand the pilot to its Feel Better (ingestibles) range.