Kidoz Inc reported record revenue of US$5.9 million in the fourth quarter of 2021 amidst strong demand for mobile advertising.
The 68% increase over last year’s 4Q total of $3.5 million was down to growing Kidoz’s publisher reach and advertising customers increasing their advertising budgets with the Kidoz safe mobile network, the company said in a statement.
That translated into a quarterly profit of $990,000 compared to $753,000 in 4Q 2020, and a loss of $75,000 in 3Q 2021.
READ: Kidoz reports strong fourth-quarter 2021 network activity
For the 2021 fiscal year, which ended December 31, 2021, Kidoz put up total revenue of $12.4 million compared to $7.1 million in fiscal 2020.
The Anguilla, British West Indies-domiciled company occupies the “perfect position” as the leader in safe contextual mobile advertising, CEO Jason Williams told shareholders.
"As broadcast television continues to decline and mobile apps continue to rise, the demand for safe advertising opportunities on mobile has never been higher. Advertisers are looking for brand-safe media with the widest reach and Kidoz is the solution,” Williams said in a statement.
“Kidoz is able to work to the specific requirements of leading family brands to build awareness and create engagement with every campaign and feature product."
Williams added that the firm is building new revenue streams from within the $400 billion digital advertising market.
In 2021, Kidoz launched campaigns for brands in 58 different countries, co-CEO Eldad Ben Tora noted:
"Kidoz has built a global solution and is represented by a global network of sales agents who know the local representatives and brands looking to reach kids and families in a safe and compliant way. While Kidoz's growth was outstanding in 2021, management believes that we are only beginning to realize the potential of our technology and the strength of our market position.”
The Kidoz Contextual Ad Network helps the world's largest brands to safely reach and engage kids across thousands of mobile apps, websites and video channels through advanced contextual targeting tools that enables brands to reach their ideal customers with complete brand safety.
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