Potent Ventures Inc, which is in the process of changing its name to The Gummy Project Inc, has announced the appointment of Anthony Gindin as its new chief marketing officer as the company prepares to enter the C$20 billion gummy industry.
Potent Ventures said with Gindin's appointment it has launched a splash page at ir.shopgummies.com to showcase the new brand and upcoming products.
“We are thrilled to have Anthony Gindin join the team. His knowledge in the plant based sector, from market research to product sourcing, brand positioning, digital presence, sales and marketing through to market launch, provides our group with the expertise to expedite our entry into the low-sugar gummy sector,” Potent Ventures CEO Charlie Lamb said in a statement.
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The company noted that Gindin has 20 years' experience as a brand developer and marketing strategist, having led executive leadership groups at multi-billion dollar corporations through strategic planning processes in the US, South America, Europe, Asia, Middle East and Australia.
Potent Ventures said it will issue 1.4 million company common shares to Gindin, at a deemed value of $0.025 per share, for services provided.
Potent Ventures plans to focus on the formulation and distribution of low sugar plant-based gummy products with additional product launches expected to incorporate vitamins, adaptogens, other nutraceutical ingredients, and wellness products.
Contact Sean at sean@proactiveinvestors.com