Paltalk (NASDAQ:PALT) Inc said it has selected yellowHEAD to lead marketing efforts for its Camfrog application.
Paltalk (NASDAQ:PALT) said yellowHEAD -- an AI-powered performance marketing company that boosts growth with unified paid and organic strategies -- specializes in user acquisition, app store optimization (ASO), search engine optimization (SEO), creative production, and analytics technology.
"Camfrog's video chat and instant messaging app allows people to meet others worldwide in video chat and find partners in chat rooms,” said yellowHEAD CEO Gal Bar in a statement.
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“Its capability to enable users to host and moderate their own video chat rooms based on user interests is engaging. Our goal is to raise the visibility and awareness of Camfrog and convert that increased exposure to users and paid subscribers. We have had a lot of success with our ASO and SEO services across a wide variety of applications and brands and believe our team and processes will benefit Camfrog and Paltalk (NASDAQ:PALT)," Bar added.
Paltalk (NASDAQ:PALT) said ASO services are designed to utilize awareness, analysis, and the constant effort to make every aspect of an app's presence in the app stores the best it can be, including:
- Greater app reach
- Improved app visibility
- Increased high-quality organic app installs
- Maximized conversion for all traffic
- Reduced CPI
Paltalk also noted that yellowHEAD's SEO services are tailor-made to help build brands for the future. Its solutions are designed to result in:
- Higher search rankings
- Enhanced brand visibility
- Increased high-quality organic traffic
- Boosted page conversions
- Greater online revenue
- Improved user experience
"This represents an opportunity for us to utilize some of our recently raised money to organically grow the usage and revenue of Camfrog. yellowHEAD's ASO and SEO solutions have been instrumental in helping many brands increase their traffic, conversion and users,” said Paltalk CEO Jason Katz.
“One of the goals from our capital raise in the fourth quarter, is to carefully ramp our marketing spend and have a meaningful contribution to users and revenue. We look forward to working with yellowHEAD and its leading performance marketing solutions."
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