Potent Ventures Inc. (CSE:POT), which is in the process of changing its name to The Gummy Project Inc., has announced its purpose-driven endangered Keystone Species product marketing strategy for its initial gummy product line.
The Gummy Project's initial launch will feature two endangered Keystone Species - sharks and bees.
"The Gummy Project is committed to launching an innovative product that gummy consumers will find delicious and feel great about because with every bag purchased, they will be supporting and helping raise awareness of endangered species that are crucial to the world's ecosystems," the company's CEO Charlie Lamb said in a statement.
READ: Potent Ventures announces plans to change its name to The Gummy Project
"For investors, our gummy product line represents a high growth sector with an entirely innovative differentiation and consumer engagement strategy, as each of our gummy products will be in the shape of a selected endangered Keystone Species, with a portion of the proceeds from the sale of each bag going to carefully selected partners that are fighting for the survival of these particular endangered species and their ecosystems," Lamb added.
Long term, the company said it aspires to develop a robust endangered Keystone Species product mix, connecting with consumers through content, merchandise, and live experiences that support conservation efforts with these endangered species and their ecosystems.
The company added: "A keystone species -- which can be any organism, from animals and plants to bacteria and fungi -- is the glue that holds a habitat together. It may not be the largest or most plentiful species in an ecological community, but if a keystone is removed, it sets off a chain of events that turns the structure and biodiversity of its habitat into something very different. Although all of an ecosystem's many components are intricately linked, these are the living things that play a pivotal role in how their ecosystem functions.”
Contact the author: patrick@proactiveinvestors.com
Follow him on Twitter @PatrickMGraham