Real Luck Group Ltd (TSX-V:LUCK, OTCQB:LUKEF), which along with its subsidiaries conducts business as Luckbox, told investors it has re-commenced its affiliate marketing activity as the next step of its player acquisition strategy.
The legal real-money betting company said it plans to scale player marketing efforts based on data and feedback from this initial phase.
Agreements have been signed with several key affiliate marketing networks to increase player traffic to Luckbox's next-generation esports, sports and casino real-money betting products, the company added.
READ: Real Luck Group launches online casino on revamped Luckbox platform
"Working with more of the world's leading affiliate networks is the next phase of our roadmap to attract quality new users to our betting platform,” Luckbox head of affiliates, Mike Bazzi, said in a statement.
“This is a known, strong-value acquisition channel with which myself and the team have experienced success in the past. Our efforts will be focused on key markets and regions, and we will continually test, analyze, and fine-tune in order to maximize our marketing spend return.”
Luckbox said embarking on a meaningful player acquisition marketing strategy - the first in its history - builds upon efforts last year to calibrate its bespoke, next-generation wagering platform, culminating in the addition of the Luckbox casino in December, within the timeframe the company previously outlined.
"Our superior business intelligence infrastructure allows us, during this initial phase, to continually monitor this proven acquisition channel, with the aim of optimizing our ROI (return on investment) as we scale to work with more affiliate sites and networks,” Bazzi concluded.
“Our goal is to increase our player base and revenues as quickly as possible and begin sharing KPIs with our shareholders to underline the value of the work we have been doing."
Luckbox offers legal, real-money betting, live streams, and statistics on all major esports and sports on desktop and mobile devices. The company has a business-to-consumer (B2C) platform, and by leveraging shared technology, data, and resources, the company offers an extensive range of betting options for esports tournaments.
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