GameSquare Esports Inc has said it is celebrating Super Bowl LVI by bringing games, sports, and pop culture together through in-person and digital activation.
The Los Angeles-based company said that it is hosting a Pre-Game Mixer at the iconic Grandmaster Recorders in Hollywood on February 11. NFL athletes and top gaming personalities will come together for a weekend of sports and video games in lead up to Super Bowl LVI.
Meanwhile, GCN, a GameSquare Esports company, is partnering with Whatnot to produce the ‘Whatnot Super Show', which will see Whatnot give away more than $20,000 in sports memorabilia to fans, the company said.
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"For over 50 years, the Super Bowl has been the epicenter of football, brands, entertainment, and music," said Justin Kenna, CEO of GameSquare Esports, in a statement.
"Gaming has continued to play a much more prominent role in the evolution of sport in recent years, and GameSquare Esports is helping sports leagues to reach younger audiences. We expect this trend to significantly grow over the years, with gaming and youth culture becoming a mainstay in tentpole sporting events," he added.
GameSquare's Pre-Game Mixer will see NFL pros, including Ronnie Stanley and Gabe Davis, and top gaming personalities converge at Hollywood's iconic Grandmaster Recorders, a 1970s recording studio converted into a multi-venue experience, the company noted.
Guests can expect to socialize at the rooftop bar with food or drink as they enjoy live music and gaming during Super Bowl Weekend.
On February 11, 2022, GCN will collaborate with community marketplace Whatnot to produce the ‘Whatnot Super Show,' featuring NFL Players Trevor Lawrence, Deebo Samuel, Todd Gurley II, Gabe Davis, and Julian Okwara.
The group of NFL stars will join esteemed sports hobby leader Ryan "CardCollector2" Johnson to give away US$20,000 in collectible trading cards and sports memorabilia.
Fans can tune in to the Whatnot Super Show at https://whatnot.com/live/5b21ebb9-1993-4321-96eb-16dff0549944.
Contact Ritika at ritika@proactiveinvestors.com