Fobi AI (TSX-V:FOBI, OTCQB:FOBIF) Inc said it has launched its latest mobile wallet innovation with Fan Pass, a new fan engagement platform built off of the recently released PassPro solution, its new enterprise-grade Software as a Service (SaaS) platform.
The Vancouver-based advanced technology company said the first Fan Pass will highlight its proud new partnership with top Canadian golfer Adam Hadwin, a PGA Tour winner, making it “a Made in Canada story” connecting one of Canada’s top tech startups with one its most successful professional golfers.
"This latest release truly exemplifies the versatility and limitless potential that our wallet pass technology delivers,” Fobi CEO Rob Anson said in a statement. “As we look to continue driving digital and experiential innovation in the sports and entertainment industry and as a proud Canadian, I am very excited about the opportunity to partner and work with Adam.”
READ: Fobi AI (TSX-V:FOBI, OTCQB:FOBIF) launches PassPro, an enterprise-grade wallet pass Software as a Service platform
Fobi said the Fan Pass will officially launch with Hadwin on March 7, 2022, in conjunction with the Players Championship Tournament that week in Florida in the US.
The partnership will include a number of key rights for Fobi, including its logo on his shirt collar, which it said should increase the company’s overall global brand awareness. Hadwin will also promote Fobi’s new Fan Pass platform with the initial Adam Hadwin Fan Pass that will be available for download on the fobi.ai website on March 7.
The company said the Fan Pass Platform will help accelerate the transformation from paper and plastic to digital by digitizing traditional playing cards. It will also enable competitive players to broaden their fan base, increase revenue via their sponsors, provide NFT (non-fungible token) capabilities and deliver exciting new immersive fan experiences.
Other benefits of the Fan Pass include:
- Personalized and Exclusive Fan Offers
- Exclusive Access to Content
- Sponsor Activations
- Performance Analytics and Insights
- Promote / Feature Charitable Initiatives
- NFTs – Collectibles – Memorabilia
“I’m proud to align with a home-grown Vancouver company like Fobi and I look forward to working with the team to create and deliver thoughtful and engaging content to fans via the Fan Pass,” Hadwin concluded.
Fobi is a cutting-edge data intelligence company that helps clients turn real-time data into actionable insights and personalized customer engagement to generate increased profits. Its unique IoT device has the ability to integrate seamlessly into existing infrastructure to enable data connectivity across online and on-premise platforms creating highly scalable solutions for our global clients.
Fobi partners with some of the largest companies in the world to deliver best-in-class solutions and operates globally in the retail, telecom, sports & entertainment, casino gaming, and hospitality & tourism industries.
Contact the author at stephen.gunnion@proactiveinvestors.com