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The Markets
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The Markets
by Proactive
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The Markets
by Proactive
Proactive UK has moved.
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Software & services

Animoca Brands’ Sandbox puts gaming giant Ubisoft in its Metaverse

“Ubisoft is a global game company that proved its ability to stay at the forefront of innovation and established its reputation by launching successful franchises and IPs. We’re proud to help it bring the Rabbids, an IP that players already

Animoca Brands Corporation Ltd subsidiary, The Sandbox, has partnered with Ubisoft to introduce Ubisoft game IP elements to The Sandbox gaming metaverse.

This strategic partnership will see Ubisoft given its own LAND entertainment destination with interactive experiences, and voxel characters (like pixel art but in 3D).

The Ubisoft partnership is another in a long line of major collaborations The Sandbox, a leading decentralised gaming virtual world, has entered into.

The decentralised virtual worlds have fuelled the recent growth of virtual real-estate demand, which has seen major IPs and brands including Adidas, Snoop Dogg, The Walking Dead, Deadmau5, Atari, Rollercoaster Tycoon, Care Bears, The Smurfs, and more enter this brave new world.

The Sandbox metaverse offers players and creators a decentralised and intuitive platform to create immersive 3D worlds and game experiences and to safely store, trade, and monetise their creations.

Ubisoft will bring its Rabbids’ characters and items into the Metaverse.

Rabbid demand

Rabbids, also known as Raving Rabbids is a multimedia franchise developed and published by Ubisoft.

Ubisoft is a creator of brands such as Assassin’s Creed®, Brawlhalla®, For Honor®, Far Cry®, Tom Clancy’s Ghost Recon®, Just Dance®, Rabbids®, Tom Clancy’s Rainbow Six®, The Crew®, Tom Clancy’s The Division®, and Watch Dogs®.

Voxelised Rabbids characters and items are now being developed for The Sandbox metaverse.

Items will also be available for players and creators to incorporate into their own experiences using The Sandbox’s free VoxEdit and Game Maker #nocode creation tools.

The following video showcases a glimpse of the eager Rabbids as they prepare to enter The Sandbox map to appear in the Ubisoft LAND and join original experiences created by players:

“We’re excited to bring the Rabbids to The Sandbox community and to empower players to create their own original experiences incorporating elements of our gaming IP. We can’t wait to see how they make the Rabbids’ world their own.” Ubisoft’s senior Mmanager of New Business and Partnerships Guillaume Mammi said.

“The Sandbox is an obvious new fun playground addition to the long list of Rabbids world invasions, and a great opportunity for Ubisoft to experiment a metaverse experience for its brands.”

Sandbox empowering Ubisoft community

“Ubisoft is a global game company that proved its ability to stay at the forefront of innovation and established its reputation by launching successful franchises and IPs. We’re proud to help it bring the Rabbids, an IP that players already love, and empower its community of fans to create fun experiences and their own original adventures in The Sandbox,” COO and co-founder of The Sandbox Sebastien Borget said.

“We welcome Ubisoft into the open Metaverse as we work together to create new possibilities for players, fans, and creators with blockchain and web3.”

The Sandbox metaverse is Ubisoft’s very first move into this new kind of interactive experience.

The Sandbox offers entirely new ways for fans and creators to come together, by providing a start-to-finish game development and asset creation suite, which doesn’t require any prior game development knowledge. Anyone can build worlds and assets in The Sandbox, creating this truly user-generated metaverse. To get started, fans can begin creating their Avatars and downloading the free creation tools at https://www.sandbox.game/en/create/game-maker/.

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