GlobalBlock Digital Asset Trading Limited has said its wholly-owned operating subsidiary GlobalBlock Limited (GlobalBlock UK) has partnered with Premier Sports Network (PSN), a leading private network for the global sports industry.
The partnership will see GlobalBlock UK become PSN's official digital asset partner, providing the company with exposure to leaders in the sports industry globally -- in particular the English Premier League and Premiership Rugby.
PSN will provide GlobalBlock UK with multiple networking opportunities, direct referrals to sports clubs, the ability to participate in educational workshops, and exposure within PSN's magazine and newsletters to support the company in being a trustworthy, transparent, and regulated digital asset solution provider that offers a best in class personalized cryptocurrency service.
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"The sports industry is seeing widespread adoption of digital assets, with ever more players, clubs, salaries and sponsorship deals accepting payments in cryptocurrency. This is a very exciting deal for us and we are delighted to be PSN's official digital asset partner,” said Ben Small, head of partnerships at GlobalBlock, in a statement.
"We see this as a tremendous growth opportunity for GlobalBlock, not only to capitalize on the increasing trend of adoption of crypto within sports, but to provide education to PSN's stakeholders. This will allow us to build on our three business pillars, namely service, security and transparency."
Kai McKechnie, head of marketing at PSN, noted that sports organisations are devising new strategies to connect with fans in a socially distanced world and that the blockchain is capable of revolutionising revenue streams and fan experience.
“However, while sponsorships have led to an increased awareness of cryptocurrencies, there have been growing concerns over links between cryptocurrency companies and clubs amid fears about lack of regulation,” said McKechnie.
"Likewise, professional athletes are becoming some of the world's most prolific tech investors, from buying cryptocurrencies to backing companies and start-ups, with questions raised over the risks associated to investment in digital assets. The lack of crypto education and its regulation within the sports sector are key areas that need to be addressed and in partnership with GlobalBlock we will support the industry with a trusted service."
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