Phunware Inc (NASDAQ:PHUN) has announced a strategic political partnership with Campaign Nucleus to enhance its Smart Advocacy Solution on mobile and to further extend its capabilities in support of tech-enabled politics.
Campaign Nucleus, founded by Brad Parscale, offers an artificial intelligence-based digital platform that provides center-right candidates, organizations and corporations a centralized ecosystem to not only curate actionable data, but also build political movements through accountability, analysis, and action.
Phunware said it plans to integrate these capabilities into its Smart Advocacy Solution to support not only politicians and advocacy groups but also third-party platforms that want to personalize political content delivery and engagement.
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“Phunware’s previous experience in deploying enterprise grade mobile ecosystems designed to engage, manage and monetize audiences at scale will help Campaign Nucleus deliver critical functionality and capabilities to any center right politician or advocate at the local, state or national level,” Parscale said in a statement.
“This partnership is the start of a much larger movement that is bringing unique platforms together to combat cancel culture and the unchecked power of technology companies who continue to interfere with people seeking to engage directly with policy makers in a more transparent manner.”
Phunware noted that its Smart Advocacy Solution was the foundation for the Trump 2020 mobile application portfolio and provides access to all of the features and capabilities of its Multiscreen-as-a-Service (MaaS) platform to help build, manage, and engage voters and constituents on mobile.
Phunware also offers the ability to calculate instant device reach counts within specific congressional districts, the ability to join these polygons with other audience segments including interest, issue, intent, or language, and the ability to save these settings into unique audiences for media activation via data-enriched media campaigns.
And digital marketers and advocates can select from one to many of the 435 congressional districts, add them into a custom audience, and then further refine that audience using device language information.
“We live in a mobile-first world, so it’s imperative politicians and advocacy groups understand how to not only curate, personalize and deliver content on mobile at scale, but also drive engagement in a secure and repeatable way that can’t be cancelled or manipulated,” said Phunware CEO Alan Knitowski.
“The elegance of MaaS is that it is designed to support any content delivery platform, so integrating the data, process and workflow capabilities of Campaign Nucleus will naturally extend the capabilities of our MaaS Customer Data Platform (CDP), while supporting new functionality such as voter canvassing and targeted content delivery.”
While initial joint products and solutions will focus primarily on political activity in the US, it is expected that new offerings and capabilities will be launched over time in international markets.
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