ESE Entertainment Inc has announced a partnership with BallStreet Trading in connection with BallStreet’s $50,000 free-to-play live Super Bowl event, 'The Market'.
Aside from ESE Entertainment. partners for 'The Market' include sports betting exchange Sporttrade, financial media company Litquidity. ESE will be bringing its expertise in esports to support the event.
'The Market' will run from February 9, 2022, through the end of the game on February 13, 2022, with two live contests, 'First Team to Score 10 Points' and 'Winner of Game'. Both contests will be real-time and open to traders to join and trade for free while they watch the game. 'The Market' is not associated with the NFL.
In a statement, Konrad Wasiela, CEO of ESE, commented: “The free-to-play space is very exciting and an area we’ve always wanted to get into. BallStreet has developed very unique technology and intellectual property that enhances user engagement and fits very well with ESE. We think there are many applications for the BallStreet platform to be used across esports very soon in our ecosystem.”
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Scott San Emeterio, BallStreet CEO, said: “We're really excited to be given an opportunity to work with like-minded partners like Sporttrade, Litquidity, and ESE. We can all see the trend in the market and we’re working to collectively accelerate it.”
BallStreet Trading is a free-to-play prediction market that allows fans to compete against each other during any live event across sports, esports, and entertainment.
Litquidity, which is an investor in BallStreet, is a financial media company run by an anonymous social media influencer. With an aggregate audience north of one million across several major platforms, the brand provides a unique and satirical perspective into the world of finance and capital markets through memes, newsletters, and podcasts. lt will play a pivotal role with access to its expansive social media channels.
Mark Moran, head of growth at Litquidity commented: “BallStreet is bringing content to life tthrough its live markets. Gamification of content is such a great approach. We’re seeing such a disruption in conventional media and marketing. We see significant upside with our BallStreet partnership.”
And Alex Kane, founder and CEO of Sporttrade, added: “We are thrilled to be joining three partners that share our vision and recognize the confluence of the financial markets and sports. This partnership represents an exciting opportunity to work alongside BallStreet Trading and introduce a new way of enjoying sports.”
ESE Entertainment is a Europe-based entertainment and technology company focused on gaming and esports. The company provides a range of services to leading video game developers, publishers, and brands by providing technology, infrastructure, and fan engagement services internationally.
ESE also operates its own eCommerce channels, esports teams, and gaming leagues. In addition to the company’s organic growth opportunities, it is considering selective acquisitions that align with its objective of becoming a dominant global player in esports technology and infrastructure.
Contact the author at jon.hopkins@proactiveinvestors.com