Psyched Wellness (CSE:PSYC, OTCQB:PSYCF) Ltd announced that it has successfully launched its new logo, branding, and website.
The Toronto-based company said that this is a milestone for the only publicly-traded company focusing on the Amanita Muscaria (AM) mushroom, as it prepares to launch its industry-first tincture product in the first half of 2022.
READ: Psyched Wellness says preliminary study data indicates its proprietary extract AME-1 holds anti-inflammatory properties
"We have been working hard to prepare for the industry-first launch of our tincture to the consumer-packaged goods market, which we are excited to share with consumers,” Jeffrey Stevens, CEO of Psyched Wellness (CSE:PSYC, OTCQB:PSYCF), said in a statement. “Our Amanita Muscaria tincture is naturally derived and can aid stress relief, relaxation, and restful sleep.”
He added: “Now that the groundwork for the product launch is nearing completion, we can turn our attention to the company's next phase, which is to generate sustainable and growing revenue going forward."
The refreshed branding draws more attention to the iconic red-and-white AM fungi that are easily the most recognizable image of a psychedelic mushroom in popular culture.
By displaying the Amanita so prominently, Psyched Wellness (CSE:PSYC, OTCQB:PSYCF) is staking its claim as the clear industry leader relating to the study, education, and commercialization of safe to use AM products via its proprietary mushroom extract, AME-1.
Psyched's new website demonstrates the company's consideration and homage to the history of the mushroom while incorporating modern information, aesthetics, and eCommerce capabilities for ease of use by consumers.
The logo and website were developed with the support and guidance of external agencies, DACs Marketing and Spark Advocacy.
The company's AM tincture will be available over the counter, without a prescription, and is described as having "soothing and calming effects". Psyched plans to release pre-sale information and product visuals in late February.
Contact Ritika at ritika@proactiveinvestors.com