Kidoz Inc has reported strong fourth-quarter 2021 network activity in a corporate update.
The company said its Kidoz software platform for reaching kids and families on mobile devices is experiencing tremendous growth due to powerful market forces, an innovative sales strategy and a proprietary stack of advertising technology. These internal and external forces combined with the dominance of mobile entertainment as consumers' preferred choice are having a profound effect on the company's results.
"Kidoz has a unique strategy that empowers more than 30 local and international media agencies to sell the Kidoz mobile advertising inventory created by the Kidoz SDK and Kidoz Connect programmatic solution," said Eldad Ben Tora, Kidoz co-chief executive officer in a statement.
"The success of our strategy and technology increases the pace of our technical investments and creates further opportunities to accelerate the speed of our growth as we refine our software and systems. Mobile digital media is one of the world's largest industries, and Kidoz is perfectly positioned with the correct team and technology to deliver value to its publishers, advertisers and investors," he added.
READ: Kidoz announces the safe programmatic advertising sourcing solution Kidoz Connect
Network growth highlights for fourth quarter 2021 over third quarter 2021 included:
- 648 million monetized impressions delivered during the fourth quarter of 2021, recording 88% growth over the 345 million paid impressions delivered in the third quarter of 2021
- 250 million video views delivered during the fourth quarter, representing a 107% increase over the 121 million video views in the third quarter of 2021
- Over 334 million rich media ads played in the fourth quarter of 2021, for 96% growth over the 170 million in the third quarter of 2021
- Paid app installs from the Kidoz app promotion campaign business line grew by 35% in the fourth quarter of 2021 over the third quarter of 2021
"The compensation program for the Kidoz team, spread globally in seven countries, is a critical component of our business strategy," said Jason Williams, Kidoz co-chief executive officer. "Kidoz competes for the top technical and business talent against the industry's most renowned companies, and to be successful, we must win and retain the best possible candidates."
Williams added: "Kidoz has become a central and important player in the mobile advertising marketplace, and our strategy, culture and remote global ways of working are proving to be key attractions for top talent. Our compensation plan is a critical component of our people strategy, and we continue to support and develop best practices."
The company said it recently closed the busiest quarter in the company's history and is currently preparing its fourth quarter and fiscal 2021 financial results, and its management is pleased with the company's performance in 2021 and is confident that 2022 will be an even stronger year.
Kidoz also announced that to enable it to reward success, aid in recruiting, and retain its current employees and consultants in a challenging technology market, the company is issuing to its staff and directors stock options entitling them to purchase up to 2.55 million common shares of the company, exercisable at Monday's closing market share price of 50 cents per share.
As an integral component of its overall compensation program, entitlements under this stock option grant will vest monthly over a five-year term. This stock option grant represents 1.94% of the total issued and outstanding shares in the company and will be made in accordance with Toronto Stock Exchange Policy 4.4, subject to the rules of the TSX Venture Exchange and with the 2015 stock option plan approved by the shareholders of the company.
Kidoz owns the leading COPPA (Children's Online Privacy Protection Rule) and GDPR (General Data Protection Regulation) compliant contextual mobile advertising network that safely reaches hundreds of millions of kids, teens and families every month.
Google certified and Apple approved, Kidoz provides an essential suite of advertising technology that unites brands, content publishers and families. Trusted by Disney, Hasbro (NASDAQ:HAS), Lego and more, the Kidoz contextual ad network helps the world's largest brands to safely reach and engage kids across thousands of mobile apps, websites and video channels.
The Kidoz network does not use location or PII (personally identifiable information) data tracking, commonly used in digital advertising. Instead, Kidoz has developed advanced contextual targeting tools to enable brands to reach their ideal customers with complete brand safety. A focused adtech solution provider, the Kidoz SDK and Kidoz contextual ad network have become essential products in the digital advertising ecosystem.
Contact the author at jon.hopkins@proactiveinvestors.com