BlueRush Inc announced that it has signed a services contract, representing C$850,000 of revenue, with a US-based alternative financial lender.
The company said the 12-month retainer contract began on January 1, 2022, and is expected to achieve a 40% gross margin.
“Our range of expertise in developing best in class digital experiences for customers, combined with our extensive work in the financial services sector, makes us uniquely positioned to partner with this lender in transforming them from a primarily brick-and-mortar business into a digital-first, omnichannel entity,” BlueRush president Larry Lubin said in a statement.
READ: BlueRush reports strong growth in 1Q revenue as customer base expands
BlueRush noted its work on the new services contract will encompass video, web, mobile, application as well as AI-driven chat to optimize the lender's transformation into a digital-first company.
It added that the client has hundreds of locations across Canada and the US and is seeking to strengthen its online presence while expanding its product offering.
BlueRush develops and markets IndiVideo, a disruptive, award-winning interactive personalized video platform that drives return on investment throughout the customer life cycle, from increased conversions to more engaging statements and customer care. IndiVideo enables Bluerush clients to capture knowledge and data from their customers' video interaction, creating new and compelling data-driven customer insights.
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