GameSquare Esports Inc. (CSE:GSQ) said its portfolio company Complexity Gaming has struck a sponsorship agreement with NFT platform ARterra Labs Co.
Both Complexity and ARterra will work together to officially launch the platform and build engagement strategies for the gaming and esports community, it said in a statement.
It added that ARterra was named as the "Official NFT Marketplace of Complexity Gaming and the Exclusive NFT Platform of Complexity Gaming.”
READ: GameSquare Esports subsidiary Complexity Gaming signs popular Warzone trio the Baka Bros as content creators and competitors
Complexity, a leading esports organization in the US, said that the deal consists of more opportunities to expand and grow the sponsorship as ARterra seeks to accelerate engagement within the esports and gaming community.
"NFTs are an incredible technology, and we are excited to have named ARterra as the Official NFT Marketplace of Complexity and our Exclusive NFT Platform," said Justin Kenna, CEO of GameSquare in a statement.
"I have been incredibly impressed with ARterra and we are thrilled to be partnering with a leader in the NFT industry as it launches one of the most exciting NFT platforms and marketplaces serving esports and gaming. The applications for NFTs are incredible and we look forward to being involved in fan education and helping our large and growing fan base be a part of this global phenomenon in an environmentally conscious way that ensures true utility of digital collectibles."
ARterra is an NFT platform, marketplace, and API solution for elevating fan engagement. The NFTs created on the Platform are carbon neutral.
Bridge Craven, CEO of ARterra, told investors that the firm sees “enormous potential” to work with Complexity.
"We love the competitive history and the incredibly engaging content creators at Complexity Gaming," Craven said. "We strive to provide authentic digital collectible experiences for fans to engage more deeply with the brands that they love. Importantly, we believe that bringing enhanced understanding to fans is critical as digital collectibles grow in popularity.”
GameSquare is an international gaming and esports company headquartered in Toronto.
Contact Angela at angela@proactiveinvestors.com
Follow her on Twitter @AHarmantas