Bragg Gaming Group Inc said it has launched Egyptian Magic, the debut title from its new game development studio Atomic Slot Lab.
Egyptian Magic will be available in several European iGaming markets, as the company said it intends to deliver a superior and customized online gaming experience in Europe and North America.
Bragg noted that Egyptian Magic and all future titles from Atomic Slot Lab will be made available via the ORYX Hub distribution platform.
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Atomic Slot Lab is the latest addition to Bragg’s growing portfolio of RMG brands which includes ORYX Gaming and Wild Streak Gaming. It is overseen by US slot content development industry veteran Doug Fallon, Bragg’s director of content and founder of Wild Streak Gaming.
The first title release from the studio, planned to roll out in the US later this year, is set to be an instant classic featuring a proven theme with thrilling features such as instant cash wins and the Mini, Minor, Major, or Grand jackpots.
Drawing on Fallon’s track record of success in developing player-popular slot games for the US market, Bragg said Atomic Slot Lab is focused on delivering the highest quality online games to slot players globally, inspired by the features, themes, and mechanics of the best-loved games from casino floors across North America, combined with the best of online game mechanics and player trends.
Bragg said a brand-new generation of online casino games can be expected from Atomic Slot Lab, carefully calibrated to the specific tastes of online slot players in localized markets around the world but powered by pure Las Vegas energy.
Slot game
Egyptian Magic is a slot game with a Hold&Respin and Free Spins Bonus feature, as well as four jackpots. Its classic theme, elaborate visuals, captivating mechanics, and an outstanding overall experience are all customized to player preferences in European and US markets.
For Europe, a 25-line game was developed with a higher average feature win with increased volatility, while for the US, a 50-line version was created where the frequency is higher and overall volatility is slightly lower.
“Our first title, Egyptian Magic, from our newest game development studio, Atomic Slot Lab, demonstrates our strategic focus on developing high-quality content that is customized to meet the engaging entertainment features players in various iGaming markets favor,” said Fallon in a statement. “Through years of experience, we have learned what content players want and have tailored our math, features and themes to the preferences in specific markets.
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