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The Markets
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The Markets
by Proactive
Proactive UK has moved.
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Retail & consumer

Else Nutrition kicks off sales of its child nutrition products on Walmart.com

The company said it is preparing for major online sales growth, as Walmart.com’s US e-commerce revenue is projected to exceed US$64 billion by the end of year

Else Nutrition Holdings Inc (OTCQX:BABYF, TSX-V:BABY) announced that its toddler and kids nutrition products are now available for sale on Walmart.com, the online store of the largest grocery retailer in the US.

The company said it is preparing for major online sales growth, as Walmart.com’s US e-commerce revenue is projected to exceed US$64 billion by the end of year, up from US$30 billion pre-pandemic, according to eMarketer.

“We’re delighted to have our products available to Walmart shoppers,” Else Nutrition CEO Hamutal Yitzhak said in a statement.

READ: Else Nutrition inks deal to establish its own buckwheat processing facility in Oregon

“This will serve as a springboard for further growth to kick-off the year, and makes our Clean Label certified, whole Plant-Based products even more accessible to millions of wanting families,” Yitzhak added.

Else Nutrition also noted that online shopping, particularly in the grocery and Fast Moving Consumer Goods (FMCG) segment, has undergone a surge in popularity due to the pandemic.

Else Nutrition is an Israel-based food and nutrition company focused on developing innovative, clean, and plant-based food and nutrition products for infants, toddlers, children, and adults. The company’s plant-based, non-soy formula is a clean-ingredient alternative to dairy-based formula.

Contact Sean at sean@proactiveinvestors.com

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