East Side Games Group (TSX:EAGR, OTCQB:EAGRF) Inc said it has entered into a publishing and Game Kit partnership agreement with Hanoi, Vietnam-based NoPowerup Vietnam JSC for the worldwide release of a free-to-play mobile game on iOS and Android.
The game will be developed in-house by NoPowerup, leveraging the company's proven Game Kit-Idle technology, and will be published by East Side Games, it said. The title will be an idle business tycoon-style game and is expected to launch worldwide in 2022.
"Known for developing the hit idle game, Lumber Empire: Idle Tycoon, NoPowerup has developed many top-tier Hyper Casual and Idle mobile games,” said Darcy Taylor, CEO of East Side Games in a statement. “They now get to leverage their past success and experience as they develop on ESGG's Game Kit-Idle platform."
He added: "This Game Kit agreement with NoPowerup is the 8th partnership announced this year and expands our geographic diversity and game publishing pipeline for 2022."
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Game Kit-Idle is one of East Side Games' core software technologies, the company said. This internally developed proprietary game framework for building narrative-driven idle games allows for a material decrease in the typical build to launch timeline for mobile games developed on the platform.
This platform is utilized by East Side Games studios and is also open to third-party developers on a partnership basis, the company said.
NoPowerup CEO, Hoàng Xuân Tùng, said: "The new game we're working on together will leverage our vast experience and expertise in the Hyper Casual and Idle genres and build on our recent success in the idle space especially. This game will be a fun-filled idle adventure for the whole family!"
East Side Games is a leading free-to-play mobile game group, creating engaging games that produce enduring player loyalty.
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