Bragg Gaming Group (TSX:BRAG, NASDAQ:BRAG) Inc said its ORYX Gaming unit has expanded its reach in the UK market after going live with Novibet.
The Toronto-based gaming technology and content group said the launch follows ORYX receiving its UK license in November, enabling it to provide its content to leading brands in the large and established market.
Exclusive titles from GAMOMAT and Peter & Sons, as well as games developed by ORYX’s in-house studio, can now be accessed by Novibet’s UK customers, the company said. Egyptian Magic, the debut title from soon-to-be-launched studio Atomic Slot Lab, powered by Bragg, will also be made available to local players.
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“We are very excited to introduce our content to a new audience in the UK, a market that provides Bragg with great potential and significant growth opportunities,” Bragg’s chief commercial officer Chris Looney said in a statement.
“Our expanded partnership with Novibet further aligns our player popular content with this leading iGaming operator and we are excited to bolster our collaboration in 2022 by launching in additional markets.”
Bragg noted that the total addressable market (TAM) for the online casino sector in the UK in 2022 is projected to be approximately US$5.9 billion according to H2 Gambling Capital, making it the largest regulated iGaming market in the world.
The partnership with Novibet has also seen ORYX’s content made available for Novibet’s players in Greece where the operator holds a leading position; with additional regulated markets set to follow later this year, the company added.
“We are delighted to feature ORYX’s diverse content in the UK and we are confident our customers will enjoy the thrill and entertainment its games offer,” Novibet chief commercial officer Yannis Xirotyris said.
“In ORYX we have a reliable partner that we can trust will continue to deliver premium games that our customers love to play.”
Since its inception in 2018, Bragg has established itself in the global online gaming market by growing operations across Europe, North America and Latin America.
Through its subsidiary ORYX Gaming, Bragg delivers proprietary, exclusive and aggregated casino content through its in-house remote games server and ORYX Hub distribution platform. ORYX offers a full turnkey iGaming solution, including its Player Account Management (PAM) platform, as well as managed operational and marketing services.
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