Animoca Brands Corporation Ltd, with seed funding from several venture capital firms, has ambitions to expand further into the metaverse with its Infinity Force guild management system.
Infinity Force, a management system serving the ‘play to earn’ (P2E) ecosystem, will be the first open, accessible platform for blockchain players to build and manage their own guild and reach their full in-game earning potential.
The platform already boasts a community of more than 1,200 guild members across the Philippines, Indonesia and Venezuela, and has plans to further scale its membership throughout 2022.
The ever-expanding metaverse
“We are thrilled to create the first open and accessible platform for anyone, anywhere, to build and manage their own guild and participate in the ever-expanding P2E metaverse,” co-founder of Infinity Force Darren Vinh said.
“We have first-hand knowledge of the community’s pain points, which ultimately guided our product vision. Now, Infinity Force is solving these issues for the community.”
Led by Animoca Brands, the seed round also includes Jump Capital, SkyVision Capital, OKEx Blockdream Ventures, MEXC, and others.
The funds will be used to scale the platform’s functionality and usher in Infinity Force DAO, a decentralised autonomous organisation.
Software as a service
The company describes the platform as similar to a ‘play-to-earn salesforce’, providing end-to-end software as a service and streamlining the creation and operation of player guilds to make them more accessible to the public.
The platform will take care of a range of in-game needs, facilitating player recruitment, onboarding and the creation of guilds, and allowing players to engage in nonfungible token (NFT) asset lending, player training, performance management, payment automation and data analytics.
With a large number of P2E games due for release in 2022, Animoca has plans for Infinity Force to become the underlying infrastructure necessary for these gaming communities to thrive.
The investment will also allow Infinity Force to continue to hire the best talent in the industry and further invest in NFT assets for its internal players and guilds to use.
About Animoca Brands
Animoca Brands describes itself as a global leader in digital entertainment, gamification and blockchain.
The company owns a growing portfolio of more than 150 investments in NFT-related companies and decentralised projects that are contributing to building the open metaverse, including Infinity Force.
Through its partnerships with various game studios, Infinity Force will soon offer a wide array of P2E games on its platform, allowing gamers and NFT investors to be connected and capitalise on the expanding ecosystem.