Guild Esports PLC (LSE:GILD, OTC:GULDF) (Guild Esports PLC (LSE:GILD, OTC:GULDF), Guild Esports PLC (LSE:GILD, OTC:GULDF)) Kal Hourd talks to Proactive London about signing a 10-year property lease to create its “Guild Academy” and corporate headquarters in Shoreditch, London.
The premises will open commercialisation, branding and sponsorship opportunities, with negotiations over naming rights with sponsors under way.
Just this week the firm signed a three-year global sponsorship deal with crypto exchange Bitstamp for £4.5mln.
Bitstamp, which has over 4mln customers and has been operating since 2011, will be given marketing rights and prominent exposure across Guild’s team jersey.