Wishpond Technologies Ltd. (TSX-V:WISH, OTCQX:WPNDF) announced that it has completed the integration of its Brax business, which the company acquired in September 2021.
Wishpond said Brax, an ad management software solutions provider, is “on track to grow organically” with an expanded sales team and having adopted Wishpond's outbound sales best practices.
“We've now integrated Brax across all of Wishpond's departments and channels, positioning Brax for aggressive expansion in 2022,” Wishpond Technologies CEO Ali Tajskandar said in a statement.
READ: Wishpond completes acquisition of Winback - adding SMS marketing solutions to its platform
“Brax has also developed a new outbound sales channel significantly increasing the velocity at which it can grow. We are excited to see the early traction from Brax's outbound sales system is starting to pay off,” Tajskandar added.
The company noted that it has also begun to realize synergies with Brax through cross-selling and the addition of new sales packages available to both Wishpond and Brax customers.
Wishpond said Brax has also recently launched its Universal Ads Editor, providing customers with a faster way to create, launch and monitor campaign performance across multiple platforms – all from one product.
It added that Brax has also begun investing in marketing and has implemented inbound marketing strategies such as blogging and email marketing, and has recently launched a new affiliate program designed to leverage Brax's existing customer base to drive new revenue.
Wishpond also reported that its board of directors has authorized the grant of incentive stock options for an officer of the company to purchase up to 200,000 Wishpond common shares, at a price of $1.26 per share, which are exercisable for a 10-year term beginning on January 19, 2022.
Wishpond Technologies offers an 'all-in-one' marketing suite that provides companies with marketing, promotion, lead generation, and sales conversion capabilities on one integrated platform.
The company has developed cutting-edge marketing technology solutions and continues to add new features and applications with great velocity. It employs a Software-as-a-Service (SaaS) business model where substantially all the company's revenue is subscription-based recurring revenue which provides excellent revenue predictability and cash flow visibility.
Contact Sean at sean@proactiveinvestors.com