The Valens Company (TSX:VLNS, OTCQX:VLNCF) Inc said its Green Roads subsidiary has announced the launch of its first-ever brand campaign "Own the Day".
Valens, which is Canada's largest provider of cannabis services specializing in extraction, formulation, and product development, said the campaign celebrates Green Roads' products and their ability to help consumers with “stress, sleep, muscle and joint pain, relaxation, and focus”.
Green Roads also relaunched its direct-to-consumer eCommerce experience to prominently carry the “Own the Day” campaign with Green Roads wellness products messaging.
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"We believe that health and wellness is a personal journey and that great days are built by small moments, whether it's relaxing after a frantic day, staying focused on things that matter or liberating yourself with restful sleep," Valens CEO Tyler Robson said in a statement. "With this campaign, we want to position Green Roads as a trusted partner with a portfolio of products aimed at helping consumers achieve their personal health and wellness objectives."
"Own the Day" was created in partnership with marketing and creative agency Known. The new campaign leverages Known's Skeptic Operating System, which uses machine learning and artificial intelligence to deploy and optimize thousands of creative permutations in real time.
Some of the biggest companies in the world are Known clients including Amazon, Google, Netflix, Beyond Meat, BeautyCounter, and Just Egg.
Deerfield Beach, Florida-based Green Roads is an award-winning company that produces high-quality products using hemp-derived CBD and other beneficial cannabinoids. The firm’s premium CBD oils, edibles, soft gels, capsules, topicals, coffee, and more are sold in over 7,000 retail locations and online.
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