Vejii Holdings (CSE:VEJI) Ltd has announced that Actual Veggies, a healthy plant-based burger brand, has launched on its digital marketplace ShopVejii.com.
The Kelowna, British Columbia-based company noted that Actual Veggies creates its burger patties to offer a healthier alternative to traditional burgers.
Additionally, it said the company works directly with farmers to source the freshest and sustainable crops, and all research and development happens in the company's kitchen, not in a lab. Actual Veggies' in-house chef strives to create products that are clean, tasty, and filling, Vejii added.
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"As we continue to scale our brand and marketplace, it is especially important to us to remain committed to the community we've created by partnering with companies that have also committed to sustainability," Vejii CEO Kory Zelickson said in a statement.
"This partnership with Actual Veggies' will allow us to expand our selection for our customers with a unique and innovative plant-based burger option that is unlike many brands that are currently on the market."
Vejii said Actual Veggies patties are ¼ pound, thick-cut, and filled with wholesome, plant-only ingredients. There are no fillers, preservatives or ingredients that can't be pronounced, it added.
The company said the Vejii marketplace was built to make it easy for brands like Actual Veggies to rapidly scale sales and distribution nationally and internationally. It said it will be supporting the company by helping it to gain national exposure across the US.
"At Actual Veggies' we are committed to simple, clean ingredients and no science projects or processing. Everything starts from the ground. We're reducing environmental strain while also making tasty food options that are convenient and healthy too," Actual Veggies CEO Jason Rosenbaum said.
"Vejii's company ethos and mission align with what we are trying to accomplish as a company. To be able to grow our brand while working with a company that is equally as committed to sustainability is something that we are proud to be able to do."
Vejii is a unified digital marketplace and fulfillment platform featuring thousands of plant-based and sustainable-living products from a growing list of hundreds of vendors.
The platform offers an easy-to-use, omnichannel experience for both vendors and buyers, leveraging big data and artificial intelligence to elegantly connect brands with a targeted consumer base, both organically and through specialized marketing programs.
Contact the author at stephen.gunnion@proactiveinvestors.com