SPYR (OTCQB:SPYR) Inc dba SPYR (OTCQB:SPYR) Technologies announced that its marketing campaign, which consists of both 30 and 60 second TV commercials, will air in additional markets to expand the viewership.
The company said that TVA Media Group and BB3 Advertising have started a dynamic TV ad campaign for MagixDrive, Applied Magix's wireless CarPlay device. TVA Media Group began the campaign by placing ‘test airings’ of the commercials on different channels and timeslots during the week of December 27, 2021.
Based upon the channels and the time of day that the commercials aired, TVA estimates that the commercials were seen by more than one million viewers, the company said in the release. These initial airings served as a test to determine specific interests from different demographic groups.
The Woodlands, Texas-based company said that after analyzing this data, a strategic broadcast strategy was created.
READ: SPYR Technologies says its Applied MagixDrive TV commercials are set to air
"We continue to enjoy working with such talented and experienced organizations like TVA and BB3. This has turned out to be an extremely valuable partnership,” said Harald Zink, CEO of Applied Magix, in a statement. “With their help, we have created an exciting advertising campaign that we expect to be a success."
The MagixDrive campaign has begun to move into its next phase by increasing the frequency of aired ads and continuing to focus on those audiences that best fit the demographic profile of a ‘perfect customer’ and expanding it to those who fit within a broader profile of interest, the company said.
SPYR (OTCQB:SPYR) Technologies, through its subsidiary, Applied Magix Inc, is developing and reselling Apple ecosystem-compatible products with an emphasis on the growing multi-billion-dollar internet of things (IoT) Smart Home and Connected Car markets.
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