Esports Entertainment Group Inc and its EEG Labs brand have announced a renewal of their partnership with Take-Two Interactive’s NBA 2K League, a professional esports league featuring the best NBA 2K players in the world.
The Hoboken, New Jersey-based full-stack esports company said work is already in progress on the current season's NBA Draft Combine, an annual chance for the league's scouts and decision-makers to collect critical intel about players.
Esports Entertainment has partnered with the NBA since the inception of the league and deploys advanced talent analytics and scouting technologies to determine the best for one of the world's top professional esports leagues.
READ: Esports Entertainment Group migrates key iGaming properties to its proprietary Idefix platform
"We are extremely excited to continue our relationship with the NBA 2K League. EEG Labs has continued to put together a product that is best-in-class," Esports Entertainment Group CEO Grant Johnson said in a statement. "The NBA 2K League is widely recognized as one of the most competitive leagues across the country and we look forward to another successful year in our partnership."
The firm said that to close out 2021, EEG Labs boosted their technology with new audio analysis tools, tracking the communications between players in-game to add new layers of nuance to their sophisticated rankings and metrics.
"No other company provides such a complete description of player skill and talent," said Brad Ross, Director of League Operations at the NBA 2K League. "We are thrilled to continue to partner with Esports Entertainment Group and EEG Labs to bring the greatest players of our game into the NBA 2K League."
Esports Entertainment Group’s growth has been fueled by the expansion of video gaming and the ascendance of esports.
Contact the author Uttara Choudhury at uttara@proactiveinvestors.com
Follow her on Twitter: @UttaraProactive