Live Company Group PLC (AIM:LVCG) has announced boy-band NCT Dream as the third of seven headline acts at the KPop.Flex festival to be held in Frankfurt on in May.
So far, over 17,000 tickets have been sold for the festival, the company said.
"Considering the holiday period, the company and its partners are delighted with the positive response," said executive chairman David Ciclitira.
NCT Dream, who will join Monsta X and G.Idle as confirmed acts, has been performing since 2016, releasing six singles, four EPs, and one studio album to date.
They are also the first and only Asian artist to feature on Billboard’s ‘21 under 21’ list for their influence on streaming, sales, and social media.
The KPop.Flex festival is set to be the largest K-Pop festival ever in Europe, with the remaining acts to be confirmed at the end of this month.
READ: What is K-Pop? (link to explainer)
Held in the Deutsche Bank Stadium, the festival has a maximum capacity of 44,000, meaning 39% of tickets have already been sold since their release date on 10 December.
The event is a joint venture between Live Company’s 50%-owned K-Pop Europa (KPE) subsidiary, the stadium, PK Events, and Seoul Broadcasting Service.
KPE has the option to extend the festival for a further four years, should it be successful, at no extra cost.
K-Pop music sales grew 44.8% in 2020 – making it one of the quickest growing genres in sales, streaming, and paid subscription services.