Bragg Gaming Group (TSX:BRAG, NASDAQ:BRAG) Inc said its wholly-owned subsidiary ORYX Gaming has introduced its content in the UK for the first time after going live with 888casino, one of the world’s leading online casino brands, just weeks after receiving its supplier licence in the country.
The company said a selection of games from ORYX’s exclusive RGS (remote gaming server) offering has been added to 888casino in the UK, including games developed by ORYX’s in-house studio and titles from GAMOMAT. Egyptian Magic, the debut title from Bragg’s soon-to-launch proprietary game development studio, Atomic Slot Lab, will also be made available to local players.
“The UK offers a substantial opportunity for Bragg to continue to grow its share in regulated global iGaming markets and we are thrilled to partner with 888, an already valued partner and one of the leading online betting and companies, for the launch of our content in the region,” Bragg chief commercial officer Chris Looney said in a statement.
“Through 888casino’s extensive customer base in the UK we will be able to introduce our content to a wide range of players and bring a new level of excitement and entertainment to the market.”
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Bragg noted that the UK launch is an extension of its longstanding existing partnership with 888, which has seen ORYX’s content integrated on 888casino’s platform across several other regulated markets in Europe.
The launch represents an important expansion for ORYX and comes soon after the receipt of a UK licence last month, allowing it to partner with operators in the world’s largest regulated online gambling market, the company added.
According to the UK Gambling Commission, gross gambling yield (GGY) for the online sector in the last fiscal year was £6.9 billion (US$9.2 billion), with online casino games dominating the sector, generating £4 billion (US$5.4 billion) in GGY.
“We are excited to expand our partnership with ORYX Gaming,” 888 vice president Talya Benyamini added.
“By offering a selection of its exclusive, dynamic titles on our UK casino platform, we are able to provide more entertaining ways to play for our customers which aligns with our content and product leadership strategy.”
ORYX offers a full turnkey iGaming solution, including its Player Account Management (PAM) platform, as well as managed operational and marketing services.
Its parent company, Bragg Gaming, is a growing global gaming technology and content group and owner of leading B2B companies in the iGaming industry. Since its inception in 2018, Bragg has grown to include operations across Europe, North America and Latin America.
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