ImagineAR Inc has provided investors with a corporate update for calendar year 2021 as the metaverse becomes a key driver of new business opportunities, positioning the company to deliver global immersive AR mobile engagements for businesses and consumers.
"Although sports and live events have been negatively impacted by COVID-19 since last year, ImagineAR made significant progress in advancing our Self-Publishing Platform technology and successfully launching immersive AR campaigns for our global clients," said ImagineAR CEO Alen Paul Silverrstieen in a statement.
“We are proud of our revenue growth of 553% from last year and are optimistic that revenue will continue to grow in 2022 as sports venues are opening to fans around the world."
READ: ImagineAR teams up with Spanish football club Valencia CF to launch Augmented Reality app for fans
In one of its biggest announcements during the year, the company noted that it released new versions of the SDK Platform, AR Cloud, and White-Label mobile app. The new ImagineAR SDK Version 1.4 can integrate natively with both IOS and Android mobile apps.
The newly released AR Scavenger Hunt Feature includes player progress bars during hunts, improved player reward functions, and new unique Clue Cards for each client Scavenger Hunt game. Sports teams and businesses can create as many of their own Scavenger Hunts globally with prizes and rewards unique to each geographic region.
Another big release was the ImagineAR Cloud Version 1.3 (Metaverse), an enhanced self-publishing CMS (content management system) functions and real-time analytics that manage and measure global as well as localized AR campaigns. Non-technical users can create instant campaigns without any technical knowledge or background with an improved easier user-interface. This new Cloud Version fully supports GDPR compliance for European countries, too.
The company also was selected as one of the 40 global sports finalists for the Hype Global Virtual Accelerator 2.0 Fan Vertical Bootcamp. The company was subsequently selected by 18 various sports teams, leagues, and broadcasters including Vegas Knights, Sinclair Broadcasting, Rogers Communications (NYSE:RCI), Philadelphia Phillies, FC Koln, and others. Discussions are ongoing for proof of concepts and potential partnerships.
Other yearly highlights include:
- The company, in partnership with First Tube Media, delivered one of the biggest live WebAR activation streams with over 10 million views and 160,000 AR activations for GrubHub featuring Megan Thee Stallion. This program was featured in both Billboard and Adweek Magazines.
- The company signed a three-year 50/50 revenue partnership agreement with Club Atlético Mineiro in Brazil to provide its Augmented Reality SDK Platform for immersive fan activation and engagement. The premiere launch of the AR activation integrated the club app resulted in a 3,000% increase in downloads. The club expects to start selling sponsorships for AR activations in 2022.
- Clients Real Sociedad and ValenciaCF both launched integrated ImagineAR SDK campaigns in 2021 to drive fan engagement. Both clubs are 50/50 revenue partnerships and expect to start selling sponsorships for AR activations in 2022.
- ImagineAR was selected by the STA Group, headquartered in London, as one of the 2021 STA Global Startups Category Stage Winners for Fan Engagement.
- FameDays.com was launched as the next generation patented metaverse e-greeting card focusing on virtual celebrations with celebrities, sports stars, entertainers, and influencers. Retail Prices are expected to range from US$5-US$20 per e-greeting message including birthdays, anniversaries, Thanksgiving, Christmas, newborn baby, New Year, SuperFan, and many more.
Meanwhile, the company said it has filed its audited 2021 financials and MD&A for the fiscal year ended August 31, 2021, on SEDAR.
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