Love Hemp Group PLC (AQSE:LIFE, OTCQB:WRHLF), the cannabidiol-based healthcare products group, is to try out an on-demand delivery service operated by home delivery specialist Deliveroo.
A Love Hemp virtual store with the company's full range of products is now live on Deliveroo, the company said. In the trial, Love Hemp products will be available on Deliveroo in a six-kilometre radius of the company's production facility in Croydon, South London. This delivery area is Deliveroo's standard distribution from a single warehousing facility.
Depending on how the trial goes, Love Hemp will launch nationwide on Deliveroo in 2022.
“Not only does Deliveroo provide us with greater visibility with consumers, but it also provides us with a new dimension to our consumer access - on-demand delivery," said Tony Calamita, the chief executive officer of Love Hemp Group.
"Deliveroo has over seven million pre-registered consumers across the UK who are increasingly looking to the app to fulfil their day-to-day needs, of which high-quality CBD products are now one. Our ambition is to launch nationwide and utilise Deliveroo as a major distribution channel for Love Hemp.”