Keywords Studios PLC (AIM:KWS, OTC:KYYWF)'s latest acquisitions are consistent with the focus strategy and should provide nice additions to the group, says Shore Capital.
“Going forward we would expect KWS to continue to invest in growing its development and marketing exposure, as well as art and technology.”
Shore upgraded its view to 'buy' yesterday following an upbeat trading announcement, which it reiterated today after the latest acquisitions.
London-based Waste Creative “will add a new social media, mobile player engagement, element to KWS, and could bridge a gap between the Player Support and Marketing Service lines”.
Aussie firm Wicked Witch, meanwhile, “has experience of working on all leading platforms as well as with well-known publishers Microsoft and Riot Games”.
Shares rose 1.1% today to 2,784p.