Fobi AI (TSX-V:FOBI, OTCQB:FOBIF) Inc has announced a one-year agreement with one of the largest operators of golf courses in North America for digitizing member cards using its new digital golf membership wallet pass solution.
The Vancouver, British Columbia-based company said that it will generate revenue from this deal and others through an annual license fee, as well as monthly wallet pass license fees on a per pass issuance basis.
The golf course company will utilize Fobi’s wallet pass technology to provide integrated digital membership passes that will be included as part of its membership purchase process. It currently has 3 tiers to its membership program. Fobi's wallet pass will live in the native wallet that is in every iOS and Android phone worldwide, improving the customer experience for members, who no longer need to worry about forgetting their membership card at home, the company said.
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“This is a great opportunity for us to enter the golf world with one of the largest and most influential players in the industry. Fobi will now enable resort and course operators to provide their members with a more personalized digital experience,” said Rob Anson, Fobi CEO, in a statement.
He continued: “The combination of our Artificial Intelligence and Big Data applications combined with our wallet pass activation will also provide operators with a means to unlock, leverage, and monetize their data. We see this as a great first win for the company and yet another strong global opportunity.”
The company added that Fobi’s new wallet pass membership solution is also better for the environment as it will enable golf courses to replace their current plastic membership passes with digital ones, removing a significant amount of plastic from the environment. This is very similar to the recent deal Fobi announced with S4S in Iceland to replace their plastic gift cards with digital gift cards.
Fobi is also integrating its digital golf membership wallet pass solution into golf course POS systems, which means that golf courses can now track member purchases and use purchase behavior to drive more targeted communications and campaigns in real-time through their digital membership wallet passes.
The company noted that this will improve customer experience by ensuring that any communications are targeted to the right members at the right time and place and can help to drive revenue from golf and merchandise through these more personalized and timely offers. Fobi will also be integrating this solution with golf course management systems enabling contactless check-ins, ensuring a better golf day experience.
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