Nextech AR Solutions Corp. (CSE:NTAR, OTCQB:NEXCF, NEO:NTAR) announced that it has entered a multi-year Metaverse marketplace deal with Restaurants Canada.
This deal utilizes Nextech’s virtual events and Metaverse Studio as a managed service, which includes 3D AR booths, human holograms, 3D AR product experiences, and augmented reality ads. The company will also build a “metaverse marketplace” which allows members and vendors to virtually meet with one another and see all products and services under one umbrella.
Founded as the Canadian Restaurant and Foodservice Association (CRFA) in 1944, Restaurants Canada is the largest foodservice organization in Canada with over 30,000 members.
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“This multi-year deal is a very substantial validation of both our virtual events platform and new 3D Metaverse Marketplace. The opportunity for revenue potential is significant and we are excited to partner with Restaurants Canada again while having the opportunity to showcase our ad network, AR features, and 3D product visualizations to 30,000 industry pros,” Evan Gappelberg, CEO of Nextech AR said in a statement.
He added: “With the Omicron variant spreading globally live events are being scaled back or canceled and the world is once again looking for virtual event platforms, marketplaces, and 3D product visualizations which is causing a spike in our business”.
Due to the COVID-19 pandemic, earlier this year Restaurants Canada chose to put on its annual RC Show as a virtual event hosted on Nextech’s platform. As a result of the huge success of the February 2021 virtual RC Show, Restaurants Canada has now signed a multi-year pivotal industry deal with Nextech.
Through Nextech’s virtual events platform now called ARitize Events 3D, RC Show 2021 attendees had access to an interactive virtual trade show floor and exhibitor booths, broadcast-quality content, and interactive demonstrations, the company said. The event also featured augmented reality technology, including human holograms and 3D AR booths.
“The Nextech platform offered a much more sophisticated experience for our attendees and exhibitors. The engagement levels were high and created what felt like a personal connection, in what would otherwise be an impersonal platform,” said Todd Barclay, CEO of Restaurants Canada.
In combination with the upcoming in-person and virtual 2022 RC Show, taking place Feb 27 - Mar 1, 2022, the Vancouver-based company will create a new industry standard for the entire foodservice and hospitality industry in Canada with the launch of this new “metaverse marketplace”, using Nextech’s immersive AR technology to create meaningful connections with Restaurants Canada's members.
The company noted that this fusion of a virtual-event platform with a 3D Metaverse marketplace solution is unique to the foodservice industry in Canada, and offers a major opportunity to expand this type of hybrid solution into other industry sectors globally.
“The Metaverse Marketplace allows brands to market their product or service and set up live meetings. With the ability for operators to no longer have to physically travel to meet their supplier, this results in more engagement and conversion for brands within the marketplace,” concluded Christopher Barry, director of membership at Restaurants Canada.
In a separate statement, Nextech AR Solutions also announced that it will host a livestream event today, December 21, 2021, at 1.00pm EST to discuss its new 3D virtual events platform, the pandemic implications for the virtual events business, and the Metaverse.
Nextech AR CEO Evan Gappelberg, COO Eugen Winschel and president Paul Duffy will discuss positioning virtual events in the Metaverse, and the major metaverse upgrade to Nextech's ARs virtual events platform, ARitize Events 3D. Dial-in details are: +1 3462487799; Meeting ID: 95109490538; Passcode: 107877; Registration link: https://audience.mysequire.com/webinar-view?webinar_id=4540ecab-5536-4a23-8112-dd004d120857
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