Animoca Brands Corporation Ltd subsidiary Bondly is preparing to launch its news metaverse concept, Metaprints.
The company intends to launch the first ‘genesis’ of Metaprints non-fungible tokens (NFTs) through a series of initial NFT offerings (INOs), with each Genesis Metaprint representing a major technology and blockchain brand.
Metaprints is designed to work with brands to create a ‘blueprint’ for metaverses and, through its network of creators, intended to enable brands to create bespoke assets across multiple metaverse platforms at once.
Bondly created Metaprints to help meet the challenges established brands encounter attempting to enter the metaverse space, which holds a growing number of platforms and complex ecosystems.
Metaprint’s cross-compatibility is possible due to its relationship with Animoca Brands and established metaverse platforms like The Sandbox and Decentraland, with more to come.
Driving mainstream adoption
“Metaprints is the gateway for brands to accelerate their presence in multiple metaverses and drive mainstream adoption,” said Metaprints CEO Harry Liu.
“With metaverses becoming increasingly attractive for mainstream consumer brands our solution is uniquely positioned to drive this new phase of adoption.”
Metaprints says its ‘innovative create-to-earn model’ will allow retail buyers to be rewarded for facilitating the creation of Genesis Metaprints, with a percentage of all future assets sales from that brand across metaverse platforms being turned into rewards distributed quarterly to holders of the NFT.
Ten well-established brands have already signed up to participate in Metaprints and will be announced this week on the Metaprints channels.
The Metaprints INO will take place from December 20, 2021, on Solanium, Chainboost by ChainGuardians, DuckDAO, ScaleSwap, Mask, ZENDIT by MANTRA DAO, and the Bondly Launchpad.
About the companies
Bondly, part of the Animoca Brands family, is at the forefront of developing new technologies to make blockchain utilisation for NFTs and cryptocurrencies safer, more efficient and truly decentralised.
One of the few end-to-end NFT platforms in the market, Bondly executes every step of the process to bring authenticated digital-first goods to market in categories including music, entertainment, gaming, and collectibles, with a suite of products and services designed to support the entire blockchain ecosystem.
Animoca Brands is a leader in digital entertainment, blockchain and gamification that is driving digital property rights via NFTs and gaming to help build the open metaverse.
It develops and publishes a broad portfolio of products including the REVV token and SAND token; original games and products utilising hundreds of popular intellectual properties.
Animoca Brands has a growing portfolio of more than 100 investments in NFT-related companies and decentralised projects that are contributing to building the open metaverse, including Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Bitski, Harmony, Alien Worlds, Star Atlas and others.