ImagineAR Inc announced that LaLiga professional football league client Valencia CF has launched its first Augmented Reality (AR) experience with the ImagineAR SDK platform fully integrated with their mobile app this holiday season.
The company said its agreement with the Spanish football team makes Valencia CF the first LaLiga club to incorporate AR into interactions with fans and sponsorship activation.
Valencia CF has begun selling this year's Christmas Jumper in VCF official stores, enabling fans to support their team with a festive garment.
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With the Valencia CF app, fans can now see how the Christmas Jumper suits the club’s mascot through the use of AR.
ImagineAR noted that the implementation of AR increases possibilities of generating content and offers new experiences to fans of Valencia CF.
The company creates AR technology that blends together the real with the digital.
The Vancouver-based company, which changed its name from Imagination Park Technologies in April 2020, has developed ImagineAR.com and its AR-as-a service platform that enables businesses or individuals to launch their own AR campaigns without any prior programming or technology experience.
The ImagineAR.com mobile app is available in the IOS and Android mobile app stores.
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