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Water Tower Research begins coverage on AI digital advertising company AdTheorent

Water Tower Research begins coverage on AI digital advertising company AdTheorent

Water Tower Research Managing Director, Technology John Roy talks to Proactive about initiating coverage on MCAP Acquisition Corp, merging with programmatic digital advertising company AdTheorent (NASDAQ: MACQ).

Roy says the group, which uses advanced machine learning technology and privacy-forward solutions is projecting 28% growth in 2022 and 26% growth in 2023 with adjusted EBITDA margins of 28% and 31%.

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