DGTL Holdings Inc. (TSX-V:DGTL, OTCQB:DGTHF) said that its subsidiary, Hashoff LLC, has signed a new managed service contract with an NYSE-listed consumer packaged goods (CPG) company with a market capitalization of over $8 billion.
The New York-based company said the new client specializes in e-commerce of premium eyewear products via a range of online portals and reaffirms its commitment to diversifying Hashoff's active client mix. In the first year under DGTL ownership, it said Hashoff has expanded key customers from three core active accounts that are highly concentrated in retail and event-based sectors to 13 active global brands and agency partners.
READ: DGTL Holdings reports renewal of SaaS licensing contract with Nasdaq-listed e-sports gaming client representing 28% of projected revenue
"We are pleased to announce this new managed service campaign with a top e-commerce retailer,” Hashoff managing director Charlie Thomas said in a statement.
“This campaign will act as a pilot with a confirmation that this client will continue to add new managed service campaigns with Hashoff in 2022.”
Thomas noted that the company also recently announced a leading earphone brand from this same strategic partner.
“Channel partnerships are becoming a significant pipeline for new accounts for Hashoff. Based on initial success, we anticipate this strategic partnership will thrive post the completion of these new client signings,” he added.
The company said active key accounts now include leading brands the e-sports gaming, consumer products, health and beauty, financial services, travel, and electronics industries. Key accounts span the North American, and Asia-Pacific markets and it said it continues to target new client signings with mobile-social endemic brands, including the annual renewal of a SaaS (software-as-a-service) licensing contract with its top producing e-sports and gaming client early last week.
DGTL said the inaugural content campaign with the latest client is focused on leveraging Hashoff 2.0's new capabilities to create and distribute video content on TikTok.
The campaign will center on promoting home-based product demonstrations to target market consumers. A spectrum of creators has been selected for product videos with a focus on profiles that support a qualified consumer base with higher-than-average monthly time spent online. Social publisher content will go live in the coming weeks as top social creators receive their product demonstration kits and begin to submit new video content for client approval, it added.
As previously announced, DGTL confirmed that it and Engagement Labs (TSX-V:EL) remain fully committed to completing their prospective merger and are in the process of completing a concurrent financing to complete the acquisition.
It said management will provide further updates on each step in the ongoing process as they are completed. Both companies are targeting a final closing of the merger in the first quarter of 2022.
DGTL specializes in accelerating fully commercialized B2B enterprise-level SaaS companies, via a blend of unique capitalization structures. DGTL is actively building a portfolio of self-service software powered by Artificial Intelligence (AI) in the categories of social, mobile, gaming, and streaming.
As a wholly-owned subsidiary of DGTL, Hashoff owns an enterprise-level self-service CaaS (content-as-a-service) platform built on proprietary Artificial Intelligence and Machine Learning (AI-ML) technology.
Contact the author at stephen.gunnion@proactiveinvestors.com