Bidstack Group PLC (AIM:BIDS, OTC:FTBGF) has announced a multi-year agreement with an unnamed but leading AAA computer games publisher.
The advertising technology company says it will gain exclusivity to one of the world's largest sporting franchises as part of the deal, where its technology will allow dynamic in-game advertising to be inserted within the game environment.
James Draper, chief executive of Bidstack said, “Closing this deal has been years in the making which, when fully integrated into every game, will add considerable reach to our network.
“Agreeing a multi-year deal with one of the most successful game franchises on the planet is testament to our product, technology and commercial teams' work."
An AAA game publisher is an informal classification given to games that are developed and distributed by a mid-to major sized company, such as Nintendo, Electronic Arts or Sony (NYSE:SNE).
Games which are AAA, or Triple A, usually have larger budgets attached to them, allowing for things like ground-breaking graphics and open maps for greater exploration.
Bidstack says this significant partnership reinforces its global reach with inventory in key markets such as the US, the UK and Europe, the Middle East and Africa.
It is unclear at this time which organisation exactly Bidstack has signed an agreement with.
Bidstack's share price rocketed by 125% following the release of the news this afternoon to 4p.