Esports Entertainment Group Inc (EEG) has announced a new partnership with the Hard Rock Hotel & Casino Atlantic City, which will host the first sanctioned esports skill-based wagering event in the US.
The company said a two-day, 256-player in-person tournament will be held on January 22 and 23, 2022, and will mark the launch of LANDuel, EEG’s proprietary player-versus-player wagering platform.
“We are extremely excited to partner with one of the top global hotel and casino venues to kickstart the world of regulated peer to peer wagering in esports,” Esports Entertainment CEO Grant Johnson said.
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“This partnership and event are a tremendous accomplishment for our brand and creates a wide variety of opportunities for our groups to explore more innovative esports events,” Johnson added.
EEG noted that within the tournament, players will be able to place bets on their own matches as they try to make their way to the finals.
As well, the event space will feature a dedicated set of personal computers for non-tournament participants to compete inside matches on LANDuel. This allows eligible tournament spectators or casino guests the ability to side-wager in their own matches outside of the tournament.
The event will also include a showcase stage for the tournament with spectator seating.
The company said it expects the tournament will be the springboard for more esports betting events and permanent installations in the future at the casino and hotel venue.
Esports Entertainment is a full-stack esports and online gambling company with offices in New Jersey, the UK, and Malta.
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