SenSen Networks Ltd (ASX:SNS, OTCQB:SNNSF) has signed the first UK contract for its world-leading Sensor AI solutions with the Hippodrome Casino, London, following successful trials.
The contract will generate upfront and recurring revenues amounting to $430,000 over the initial three-year contract term.
This is the first contract for SenSen in the UK and Europe.
The Hippodrome is the UK’s largest entertainment and casino venue with five floors of gaming and includes London’s largest dedicated poker floor.
Multiple trials with several casinos
SenSen CEO Subhash Challa said: “We are excited to be partnering with the iconic Hippodrome Casino, London, to improve customer experience.
“This is SenSen’s first casino contract in the UK and provides further opportunity for the company to target the large UK and European markets, which have over 1,000 casinos and more than 30,000 tables between them.
“Currently, we are part of multiple trials for our AI solutions with several casinos globally, and with COVID-19 restrictions easing, we are confident many of these trials will move to production roll-outs in 2022.”
“Thrilled” to launch SenGAME
Hippodrome CEO Simon Thomas added: "As one of the most progressive casinos in UK/Europe, we are thrilled to be introducing SenSen’s AI solutions into the Hippodrome.
“We have been monitoring technological advances in bet recognition and game analytics for some time and are pleased with the accuracy, ease of installation and level of service from SenSen.
"We are proud to be the first to launch SenGAME in the UK/European marketplace.”
ICE London 2022 conference
This installation is expected to be completed in time for the annual ICE London 2022 International Gaming Conference to be held on February 1-3, 2022.
The ICE Conference is the world's leading innovation showcase for the gaming industry and attracts more than 35,000 attendees.
SenSen’s AI solution detects and recognises bets placed on gaming table and extracts critical operational information like the number of players engaged in the game, average value of bets placed per player, the game pace, side bet analysis and more, all in real-time.
The data is then used to power a range of applications linked to improving customer service of the casinos.