Adcore Inc (TSX:ADCO) has announced the launch of its Effortless Marketing App for WooCommerce, one of the world's fastest-growing e-commerce platforms with almost four million live websites currently using the platform.
The Toronto-based company said the app, a leading e-commerce plugin for WordPress, makes it easy to promote products on Google, Facebook & Microsoft, targeting shoppers with high intention to purchase.
It noted that the innovative app is fully customizable and allows store owners to easily create a WooCommerce product feed, as well as to develop ad campaigns, track ad performance and adjust budgeting. The app is a multi-country and multi-currency solution that enables advertisers to maximize product sales at their store, with the option to adjust ad campaigns, budgets and goals without leaving the app, the company added.
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"Launching the Effortless Marketing app for WooCommerce is yet another important milestone for Adcore, increasing our reach beyond Shopify (TSX:SH., NYSE:SHOP) as a provider of state-of-the-art eCommerce marketing solutions across multiple platforms,” Adcore CEO Omri Brill said in a statement.
“This launch is part of the company's bigger vision for the Adcore Marketing Cloud, as we continue increasing our cloud apps portfolio. I wish to give special thanks to our amazing product and tech teams who made this happen in record time."
Brill noted that 7% of the top one million sites use WooCommerce, making it the leading choice among the top million e-commerce sites, ahead of familiar brand names such as Magento.
“We believe this new app will further fuel Adcore's growth in the e-commerce sphere, and we look forward to working with WooCommerce store owners to take their digital advertising to the next level,” he concluded.
Adcore offers digital marketing solutions that empower entrepreneurs and advertisers by managing and automating their e-commerce store advertising and monitoring and analyzing the performance of their advertising budget to ensure maximum return on investment.
Contact the author at stephen.gunnion@proactiveinvestors.com