Bhang Inc (CSE:BHNG, OTCQB:BHNGF) has said it is launching a seasonal, fast-acting, THC-infused hot chocolate at the Hall of Flowers (HOF) in Palm Springs, California this week.
Made with nanotechnology, Bhang Hot Chocolate provides fast-acting onset, the company said in a statement, adding that the product is mixed with the consumer's milk of choice —vegan, gluten-free, keto-friendly, and lactose-free options are all possible— allowing for optimal flexibility.
Bhang Hot Chocolate is made with all-natural ingredients and sustainably sourced cocoa and comes in a box of five pouches, each with 5mg THC, or one 5mg THC single-serving pouch, added the company.
"These new product launches are logical extensions of our brand," said Jamie L. Pearson, Bhang's president and CEO in a statement.
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"We have been patient in innovating. Every Bhang product has to deliver what we're known for - providing a delicious, consistent experience. Most of the THC-infused powdered drinks on the market don't taste good. They are bitter, grainy, and gritty and typically have a cannabis aftertaste. Our hot chocolate is silky-smooth, and the only flavor from start to finish is Bhang's rich chocolate. It is a perfect addition to our lineup during the holiday season," added Pearson.
The rollout is just in time for the holidays and will be available across California retail locations from December 17, 2021, said Bhang.
Bhang has a strong reputation. Its chocolate is considered a leader in the chocolate edibles category in the US and Canada. Its Ice Chocolate recently won first place in High Times' 2021 NorCal People's Choice Cannabis Cup.
The company will be at the HOF in Palm Springs December 8-9, sharing non-medical, THC-free samples of its new hot chocolate, as well as a preview of its next product offering, Hard Fruit Drops, with sweet and sour non-infused samples available at the show. Bhang's Hard Fruit Drops will be available in early 2022.
Hard Candy marks Bhang's first move outside the gourmet chocolate edibles subcategory.
"We were looking to develop a product that maintains its integrity in all temperatures/year-round, while also fitting Bhang's core competency and our mission. We make delicious, consistent products that transform the fairly enjoyable into the ridiculously fun," added Pearson.
Bhang plans to roll out these products at all other locations internationally where legislative and manufacturing conditions permit.